For those of you that are regular WPLN listeners, you recognize the spring membership campaign has kicked off today. WPLN’s General Manager Rob Gordon takes to ‘PLN Post to explain why this method is a part of their fundraising efforts (to summarize, it works!). Here is another interesting tidbit from his explanation (emphasis is mine):

Furthermore, it takes time, as long as four years, for someone to come to believe public radio is important enough to deserve their personal support. Along with time, they need reminders. On-air drives supply the idea (to join) and the suggestion (do it now.)