The Tennessean has a story today on how the arts community in Nashville is adapting to changes in the economy through collaboration and new ideas. It’s a testament to the resourcefulness and ingenuity of our local nonprofits:
“For institutions like us across the city, it’s a time for people who aren’t traveling as much to take advantage of what’s in their own backyard,” said Cheekwood President and CEO Jack Becker. Cheekwood’s paid attendance is 12 percent above where it was this time last year.
But whatever happens over the next few months, there will be little room for financial error. There’s widespread sentiment in the arts community that funding in all its forms is going to be scarce for the near future. “None of us believe things are going to be the way they were,” said the symphony’s Valentine.
Creative ways of selling tickets have become part of the plan for growing audiences in tough times.
The opera and the ballet, for example, have created flex programs that let ticket buyers buy vouchers for shows instead of committing to far-away dates. The Ballet is offering half-off tickets for children of season ticket subscribers.“I really believe that one of the great things about people in general and people in Nashville is that we have a lot of ingenuity, and with every challenge is an opportunity,” said Andrea Dillenburg, director of the Nashville Ballet. “Our jobs are to find out how to take this mission we find ourselves in and make it something better.”

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